MARKETING CASE STUDY
Wags to Whiskers
When Dr. Henry set out to launch Wags to Whiskers Veterinary Clinic, she needed a full-scale brand, website, and marketing strategy to establish her new practice and attract clients. Vast Strategies partnered with her to bring this vision to life, delivering everything from branding and website development to advertising and social media training. In just six months, Wags to Whiskers became a thriving clinic with a booked schedule and a growing waitlist.
Logo & Branding
To reflect the warmth and care that Dr. Henry and her team provide, we designed a fun and inviting brand that speaks directly to pet owners. The hand-drawn logo captures the clinic’s personality, incorporating a tail, nose, and whiskers within the lettering of "Wags to Whiskers." We infused the brand with hand-drawn elements and a custom font, adding a personal, approachable feel across all marketing materials and the website. Their brand instantly communicates trust, compassion, and expertise.
Website Design
A great brand deserves a great digital home, and we built Wags to Whiskers a fully custom website that is as informative as it is visually engaging. From content writing to photo and video sourcing, we ensured every detail reflected Dr. Henry’s values and clinic services. The user-friendly design guides visitors seamlessly, making it easy for pet owners to book appointments, learn about services, and connect with the clinic.
Marketing Results
Launching a new clinic requires more than just great branding — it takes strategic marketing to get noticed. Vast Strategies developed a multimedia campaign that included billboards, radio ads, search engine marketing (SEM), mobile location targeting, and geofencing placed in high-traffic pet owner locations like pet stores and daycare facilities. We also secured valuable earned media coverage through a press release campaign, generating thousands of dollars in media exposure. Within just six months, Wags to Whiskers reached full client capacity, with a growing waitlist.
