BRANDING CASE STUDY
The Middletown Home
Vast Strategies partnered with The Middletown Home, an assisted and independent living facility in Middletown, PA, to revitalize their brand and elevate their outward presence. We refreshed their logo, redesigned their website, wrote new content across all media, and implemented a marketing campaign that focused on employee recruitment and their special events.
Logo Redesign
Vast Strategies partnered with The Middletown Home to revitalize their brand and elevate their digital presence. We began by modernizing their logo, making subtle yet impactful adjustments to their long-standing icon and completely redesigning their font. The new look is contemporary and refined, replacing the outdated red font with a fresh, professional design.
Website Redesign
Our next step was a complete website overhaul. We focused on enhancing user experience and improving the site's functionality. In addition to redesigning the layout, we rewrote all the content to better engage their audience and align with SEO best practices. As a result, The Middletown Home, which previously struggled with visibility, now ranks number one on Google for many key searches — just six months post-launch. (They had 4,740 new users in May alone after the launch of the site!)
Branded Events
Beyond their website, we’ve also created branded designs for several recurring events, including their Summer Concert Series and Mother's Day Brunch. Our objective was to craft standalone brands for these events that seamlessly align with the refreshed professionalism of The Middletown Home. From cohesive logos to eye-catching flyers and postcards, each element was designed to resonate with their enhanced brand identity.
