BRANDING CASE STUDY
Mule Screens
Steel Systems Installation (SSI) turned to Vast Strategies to help launch The Mule Screen, their latest innovation in industrial screening technology. From logo design to a custom-built website featuring interactive 3D animations, our team worked closely with SSI to develop a compelling brand identity and digital presence that showcases The Mule Screen’s advanced capabilities. SSI found us through organic SEO, searching for branding firms near Quarryville, PA, and we truly enjoyed translating complex industrial solutions into clear, engaging marketing materials.
Logo Design
Vast Strategies began by developing a bold, modern logo for Mule Screens that reflects SSI’s expertise and innovation. The design needed to balance industrial strength with cutting-edge technology, ensuring it could be effectively used across digital platforms, marketing materials, and on-site branding. The final result captures SSI’s precision and professionalism, reinforcing their authority in the industry while providing a consistent and recognizable visual identity.
Website Design
The next step was designing a responsive, high-performance website to introduce The Mule Screen to the market. Built on an intuitive content management system (CMS), the site allows our client to easily update content while maintaining a sleek, user-friendly interface. A carefully structured layout, combined with high-quality imagery and clear messaging, ensures that visitors can quickly understand The Mule Screen’s unique benefits and SSI’s expertise in their industry.
Motion Graphics
To bring the technology to life, Vast Strategies leveraged SSI’s 3D CAD models, transforming them into semi-realistic, rotating motion graphics that provide a 360-degree interactive view of the product. These animations, combined with custom video editing and effects processing, offer an engaging way to illustrate The Mule Screen’s functionality and durability. By integrating these dynamic visuals into the website and marketing materials, SSI now has a compelling digital presence that sets their innovation apart from competitors and helps them capture the attention of potential clients.
