BRANDING CASE STUDY
Key Painting
Key Painting & Decorating, a highly respected painting and decorating company in Hummelstown, PA, needed a modernized brand and website to better showcase their expertise. Partnering with Vast Strategies, we refreshed their logo, updated their branding, and completely redesigned their website with an engaging, user-friendly experience. The result? A vibrant and professional online presence that highlights their stunning work, integrates live updates, and makes it easy for potential clients to connect with them.
Logo Redesign
Key Painting had a well-established brand, so our goal was to refine their logo without losing its recognizable identity. We gave it a slightly fresher and more energetic style while maintaining the traditional elements their customers know and trust. The updated logo reflects their craftsmanship and professionalism, aligning perfectly with their renewed brand image.
Website Redesign
The new website brings Key Painting’s expertise to life with a dynamic, visually engaging design. The homepage features an animated slider with real-world painting and wallpaper elements rolling onto the screen, creating an interactive and eye-catching experience. We kept the service pages clean and streamlined, incorporating both actual projects and conceptual images to showcase the possibilities. The site also features a live Instagram feed, automatically updating with new project photos, and a blog that was converted from the old site, ensuring fresh, relevant content is always available.
Branding
In addition to the website and logo refresh, we refined Key Painting’s overall branding to create a cohesive and professional look across all platforms. We introduced a cleaner, more modern color palette and design elements that complement their industry and emphasize their expertise. The updated messaging and visuals enhance their credibility while maintaining the friendly, approachable feel that has made them a trusted name in the community.
