BRANDING CASE STUDY
Brethren Housing Association (BHA)
Brethren Housing Association (BHA) has been transforming lives in Harrisburg since 1989, providing stable housing, supportive services, and empowerment programs for families experiencing homelessness. When they needed a full-scale brand and website refresh, Vast Strategies stepped in to create a cohesive, modern, and cost-effective approach. From a redesigned logo to a streamlined website and impactful print materials, we helped BHA enhance its presence while keeping costs low—ensuring more resources go directly to the families they serve.
Logo Redesign
BHA’s previous logo was outdated, featuring a yellow and purple color scheme that didn’t reflect the warmth and optimism of their mission. We introduced a fresh, modern icon with vivid, bright colors that symbolize hope, transformation, and stability. The new branding reflects the heart of BHA — empowering families to build brighter futures with the support of a caring community.
Website Redesign
Their website redesign was a critical step in improving their digital presence and engagement. We developed a new layout with intuitive navigation, compelling content, and branding that aligns with their mission. The site is now not only visually appealing but also an effective tool for fundraising, volunteer engagement, and community outreach.
Print Design
Over the years, we’ve designed a variety of print materials that reinforce BHA’s mission, including brochures, business cards, direct mailers, event materials, and annual reports. Every piece aligns seamlessly with their brand, ensuring consistency across all platforms. Additionally, each of their fundraising events features its own distinct branding while still maintaining a strong connection to BHA’s overarching identity.
